Fast changing trends and customer attention

Lifecycles of licenses and trends as well as consumer attention are changing rapidly, making effective commercialization difficult.

Traditional licensing value chain cannot cope with the highly competitive and fast moving business environment.

Lack of data and transparency

The  lack of  connection between market participants prevents efficient flow of information, transparent collaboration and trust.  No data “driven decision” is increasing  business risk as well as limiting scaling opportunities.

Missed sales and inventory risk

Lack of synchronization between Supply and Demand leads to heavy financial risk which has a negative impact on product and market penetration.

High entry barriers

Diversified channels, market specific requirements and no  standardization across contracts, approvals and reporting are reducing the number of participants and preventing further market growth.

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