Fast changing trends and customer attention
Lifecycles of licenses and trends as well as consumer attention are changing rapidly, making effective commercialization difficult.
Traditional licensing value chain cannot cope with the highly competitive and fast moving business environment.
Lack of data and transparency
The lack of connection between market participants prevents efficient flow of information, transparent collaboration and trust. No data “driven decision” is increasing business risk as well as limiting scaling opportunities.
Missed sales and inventory risk
Lack of synchronization between Supply and Demand leads to heavy financial risk which has a negative impact on product and market penetration.
High entry barriers
Diversified channels, market specific requirements and no standardization across contracts, approvals and reporting are reducing the number of participants and preventing further market growth.