Privacy Policy

Last Updated: December 24, 2020

F4NTEC ECOMMERCE ISRAEL LTD. (“we”, “our”, “us”, or “F4NTEC”) respects the privacy of its users and is committed to protect their personal data and use it in accordance with data privacy laws. This Privacy Policy describes how we collect, use, and process any personal data that we collect from you, or you provide to us, in connection with your use of our website ( or your use of our software, features or services (collectively, “Services”). By accessing or using our Services, you agree to the terms of this Privacy Policy.

If you use our Services only for your sole personal use, you are to be considered as the “User” and for the purpose of the General Data Protection Regulation (“GDPR”), we are the data controller. If you use our Services to execute orders and deliver products to third parties, you are to be considered as the “Merchant” and with regard to your contact details and the other data listed in Section 1 below, we are the data controller. For your consumers who are making a purchase of your goods or products, but are not registered users, we act as the “data processor” for you, the Merchant: this means we only process their data to help us provide our Service to you, or in accordance with your instructions, or as required by law. You are solely responsible for making sure that their personal data is treated in accordance with applicable data protection laws. That includes informing them how service providers (like us) collect and use data on your behalf.

Note that while our Services may contain links to other websites or services, we are not responsible for each respective website’s or service’s privacy practices and encourage you to be aware of this when you leave our Services and carefully read the privacy statements of each and every website and service you visit. This Privacy Policy does not apply to third-party websites and services. If you wish to contact F4NTEC regarding your personal data or this Privacy Policy, please contact us at

  1. 1. Information we collect
    1. 1 Information collected about Users and Merchants and how we use it

Where you are a User and it is necessary for us to fulfil our contract with you or where it is in our legitimate interests to provide our Services, we will confirm your identity, contact you, provide consumer support (including via chat, in the comment section of our blog, or other platforms, where you may reach us), operate your account with us and invoice you. For the aforementioned purposes, we collect information that may contain the following personal data:

  • Name
  • Company name
  • Shipping information
  • Email address and phone number
  • Payment and billing information (payment method details, first and last digits of your payment card)
  • Order handling information

If you have given your consent when registering your account, when subscribing to our newsletter or blog, or shared your email address or other personal data with us to receive any other information (for example, our list of sub-processors), we will process your email address to send you the informative and/or promotional materials, to which you have subscribed to, for example, newsletters, advertisements of our Services and other information about our Services that you have requested. At any point in time you can unsubscribe from receiving the above-mentioned information in our email footers and through your notification settings on F4NTEC. For Merchants, we will not use the contact details of your consumers to directly market or advertise our Services to them.

When you call our consumer support phone line, we may monitor or record the call to ensure the quality of our consumer support. If you have a F4NTEC account, we will retain the recording for as long as you have an account. If you do not have an account, we will delete the recording within 12 months or retain it, if it will be needed to resolve disputes between you and us.

By using cookies and similar technology on our website, we may collect data such as information on your device, your preferences and information filled while visiting our website, your interaction with the website, and other information used for analytical, marketing, and targeting activities (including unique visits, returning visits, length of the session, actions carried out in the webpage). Learn more about how we use cookies on our website and how to opt out of interest-based advertising by clicking here

As it is in our legitimate interests to ensure our network security, give you access to and to improve our Services, we also collect the following technical usage data:

  • How and when you access your account
  • Information about the device and browser you use
  • IP address and device data

Please be aware that with your consent we may collect your data when:

  • You register for an account;
  • You upload content to F4NTEC using any of our Services;
  • You integrate F4NTEC through API’s (Ours, 3rd party storefronts, website builders, etc….);
  • You publish products to 3rd party sales channels;
  • We email each other;
  • You contact our support and/or other teams (we may also collect call audio, which we will disclose on the call);
  • When you connect with us on social media
  • You request a demo of F4NTEC
  • You participate in a user research study
  • You opt-in to marketing messages
  • Enter a sweepstakes or contest, or register for a promotion;
  • Participate in our user referral program;

Also, we may automatically collect your data when:

  • You browse any part of our website
  • You use F4NTEC to create products
  • You read our help section
  • You order products from F4NTEC
  1. 2 Information collected about Users and Merchants and how we use it

Where we act to fulfil an order with regard to the Merchant’s consumer (i.e. an end user of our Services), we are a data processor and we may collect information relating to the Merchant’s consumer, such as personal data relating to the end user of our Services, any personal data in the printing content (where applicable), personal data revealed during the use of any F4NTEC Services, including name, email address, phone number, shipping address, and other information about the Merchant’s consumers.

If you are a consumer of the Merchant (an end user of our Services), the Merchant is the data controller with regard to your personal data and should provide you the information on how your personal data is collected and processed when using our Services. Please read the Merchant’s privacy policy for further information. The Merchant is your sole contact for any questions you have about how it handles your personal data.

  1. 2. Sharing personal data with third parties 

In order for F4NTEC to provide you with our Services, we work with third parties (“Third Party Service Providers”) with whom we share personal data to support these Services.

Information you have provided to us during the use of our Services, including technical usage data, is shared with third parties who provide hosting and server co-location services as well as data and cyber security services.

Your email address and other contact details you have provided to us may be shared with communication, email distribution, and content delivery services as well as consumer support system providers. 

Information regarding your purchases and payments may be shared with billing and payment processing services, fraud detection and prevention services, accounting and financial advisors.

Information regarding your use of our website and other information received from cookies and similar technology may be shared with web analytics, session recording, and online marketing services.

Information on your account, purchases and preferences may be shared with marketing services.

Insofar as reasonably necessary to defend our legal rights, we may share your personal data with our legal advisors.

We will only share personal data to Third Party Service Providers that have undertaken to comply with obligations set out in applicable data protection laws.

In certain circumstances, we are required to share information with third parties to comply with legal requirements or requests, as well as to protect our, or a third party’s, lawful interests. We will also disclose your information to third parties in and outside your country only to the extent allowed by applicable law, including:

  • to a prospective purchaser or purchaser that acquires all or substantially all of us or our business; 
  • to a third party in the event that we sell or buy any business or undergo a merger, in which case we may disclose your information to the prospective buyer of such business; and 
  • to a third party if we sell, buy, merge or partner with other companies or businesses, undergo a reorganization, bankruptcy, or liquidation; or otherwise undertake a business transaction or sell some or all of our assets. In such transactions, your information may be among the transferred assets. 
  1. 3. Retention periods 

We may retain your personal data for as long as you have a F4NTEC account or any of the abovementioned legal basis for personal data processing still exists. For example, if you unsubscribe to our marketing, newsletter, or blog emails, we will stop the processing of the personal data for such purposes. If you have used our Services without creating a F4NTEC account, we will keep your personal data as long as necessary to comply with our legal obligation to retain information relating to provision of services, for example, for tax purposes. 

After terminating your relationship with us by deleting your F4NTEC account or otherwise ceasing to use our Services, we may continue to store copies of your (and in regard to Merchants, your consumers’ personal data) as necessary to comply with our legal obligations, to resolve disputes between you and us (or you and your consumers), to prevent fraud and abuse, to enforce our agreements, and/or to protect our legitimate interests. 

  1. 4. Data subject’s rights  

If you are a User or Merchant located in the European Economic Area or the United Kingdom, in accordance with European Union and United Kingdom data protection regulations, you have certain rights with respect to your personal data. You have the right to request access to your personal data; in certain circumstances to correct, amend, delete, or restrict the use of your personal data by logging into your F4NTEC account or by reaching us using the contact information provided below. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we are not required to process your data to meet a contractual or other legal requirement). These rights may be limited, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law to retain or have compelling legitimate interests in retaining. 

Furthermore, if you believe that we have unlawfully processed your personal data, you have the right to submit a complaint to the contact information provided below, or to your respective data protection supervisory authority. If you are a consumer of a Merchant (an end user of our Services), please direct your concern to the relevant Merchant in the first instance. 

  1. 5. Information security   

We seek to use reasonable organizational, technical, and administrative measures to protect the confidentiality, integrity, and availability of personal data. We encourage you to take care of the personal data in your possession that you process online and set strong passwords for your F4NTEC account, limit access to your computer and browser by signing out after you have finished your session, and avoid providing us with any sensitive information. 

  1. 6. International transfers of data 

All the information you provide may be transferred or accessed by our parent company in Israel, our affiliate companies and subsidiaries in other countries, such as Germany, and our Third Party Service Providers (as described above) for the provision of our Services as described in this Privacy Policy. When we transfer your information globally, we take necessary measures to ensure adequate protection of your information. 

  1. 7. Privacy Policy changes 

Any changes we make to this Privacy Policy in the future will be posted on this page. Therefore, we encourage you to check this page frequently from time to time. 

  1. 8. Contact information 
If you have any questions about your personal data or this Privacy Policy, or if you would like to file a complaint about how we process your personal data, please contact us by email at 
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